Menswear company Haruyuma Trading has unveiled a natty new suit designed to protect Japanese businessmen from the swine flu.
The suit is indistinguishable from the typical attire of Japan’s company man, but it differs in one crucial respect–it is loaded with titanium dioxide, a substance that breaks down and kills the virus.
A merchandising official at Haruyuma says the suit has been proven to kill 40% of the H1N1 virus over approximately three hours.
Haruyuma also claims the chemically-treated suit will retain effectiveness in spite of repeated washing.
After 32-year-old businessman Eiji Hiratsuka purchased the $590 suit, he told reporters, “I bought this suit to protect my new-born baby at home.”
Haruyuma is also known for its waterproof and laser-shooting fabrics.